IRI Analytics Study

Optional Information

• Brand &Ad Awareness within each product category •

Brand spontaneous awareness (top of mind awareness and other

spontaneousmentions)

Aided awareness

•

• Total awareness (spontaneous and aided)

• Brand Usagewithin each product category

The last time

•

The last threemonths

•

Usually use

•

Rejected Brands

•

Frequency of purchase

•

Source of purchase

•

Selection criteria

•

Brand image

•

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