IRI Analytics Study

Basic Information

Family Status

•

• Number of children in household

Age of each child

•

• If the child goes to day nursery or stays at homewith someone

• Personal care product categorieswhich are used for their children

• Food / Drink products which are used for their children

• Media Consumption habits with topics regarding kids

• Profile on Facebook (level of involvement with brands which offer products for

children, for example “likes” in such pages, participation in competitions)

• Main store for household shopping

• Main store for the purchases of product categories for children

• Other stores for the purchases of product categories for children

• Averagemonthly spending for household shopping in supermarket

• Averagemonthly spending for products for children

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